Who Is Peyton King?

In my current role at SharkNinja, I lead holistic marketing strategies for all our Robot brands—spanning GTM product launches, influencer, social, audience segmentation, budgeting, and more. As a full-stack marketing expert, I manage both brand awareness and lower-funnel conversion, applying my experience across data, media, and sports to help our products show up in innovative and unexpected ways.

Previously, I spent four years at Sports Innovation Lab, partnering with top sports properties and sponsors—including Verizon, Google, Morgan Stanley, Ally, and the NFL—to connect their marketing strategies to our proprietary Fluid Fan™ Graph. I led the launch of the first transaction-based, deterministic, addressable audience segments built specifically for sports and entertainment.

During my time at Sports Innovation Lab, I also co-founded the Women's Sports Club, the largest global executive community focused on increasing media investment in women’s sports. Through the Club, I helped launch the first-ever IAB Newfront dedicated to women's sports—an event that earned major media attention across the industry. For these efforts to propel women’s sports forward, I was named one of Advertising Week’s Future Is Female Award recipients for 2024 as well as a finalist for other industry awards including Digiday’s Future Leader Award, WISE Boston’s Rising Star Award, and Givsly’s Impact Award.

Before that, I worked at the global marketing agency Mediahub, where I crafted media strategy for our client Outback Steakhouse. I also partnered with Mediahub’s “Radical Disruption” team to generate unconventional brand activations that defy norms. The main project I worked on during my time with the “Radical Disruption” team was the launchplan for a Ken Burns PBS Documentary about the life of Muhammad Ali.

I'm a passionate brand-builder, storyteller, and keynote speaker—having taken the stage at CES, Advertising Week, USF’s Sports Data & Analytics Conference, Most Innovative 2022, and more.